Digital Marketing | PPC & Social Ads

Results-Driven Digital Marketing and PPC Campaign Management

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Project Overview

A comprehensive digital marketing campaign for a food delivery SaaS brand, combining Google Ads, Meta Ads, and SEO to drive maximum ROI. The strategy focused on hyperlocal targeting, conversion-optimized landing pages, and data-driven content that consistently reduced CPA while scaling campaign reach.

Challenges

1 Building a consistent ad strategy across Google Search, Display, YouTube, and Meta in one funnel. 2 Reducing customer acquisition cost while scaling ad spend without sacrificing ROI. 3 Designing high-converting landing pages tailored for mobile users and local delivery audiences. 4 Creating compelling ad creative (copy + visuals) that stands out in a highly competitive niche. 5 Retargeting cart abandoners and lapsed users without cookie dependency in a post-iOS14 world.

Solutions

1 Ran a unified Meta + Google campaign with shared audience data to reduce total CPA by 47%. 2 Implemented conversion-optimized landing pages with urgency elements and social proof overlays. 3 Used dynamic location-based ad copy to achieve 3x higher CTR in target delivery zones. 4 Produced scroll-stopping short-form video ads for Meta Reels and YouTube Shorts audiences. 5 Set up first-party data retargeting via email lists and website pixel for post-iOS14 campaigns.

Reduction in Cost Per Acquisition

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%

Return on Ad Spend (ROAS)

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%

Increase in Delivery Orders

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Active Delivery Zones Targeted

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